Sweet Electra

DJ製作人Giovanni Escalera所組成的電子樂隊組合
The musician, DJ and producer Giovanni Escalera began in the electronic scene in Guadalajara city in 1996 together with Venancio Almanza a musician and productor nowadays member of the group Club Nongoes, together they created a project called "Nick Vega" who later changes name to "Billy Camarena", this project used to mix the electronic music with the Drum and Bass and the Lounge. After the separation of this live act Giovanni next to also musical and DJ Channel Dueñas continues with independent projects this time makes arise the so called project Acid Chole, time later the name project changed once again this time they called "sweet electra". At the beginning 2002 they sign with the record company Nopal Beat which throwed to the market his début album; Lying to be Sweet. The latter project handles sounds that do not focus principally on the electronic thing if not that exists a mixture(mixing) between(among) metals and elements percutivos, to move away from the common House but explore areas of the Down tempo, the Drum and Bass and the Jazz accompanied of poetry in English, Frenchman, Portuguese and Spanish. Sweet electra would give to the Acid Cabaret an iconic way of interpretation of this genre, genre which was distinctive in artists who belonged to the local record company Nopal Beat such as; Shock Bukara, Galapago and Sussie 4. Lying to be Sweet was the Sweet Electra's first LP, which production was at the expense of Giovanni Escalera and Guillermo Ramirez (current member of Galapago), counted with the Valentina Gonzáles's feminine vocals, Paloma Cumplido and Abigail Vázquez who in turn tints Sweet Electra's sound with the violin. At the pair of the marked feminine presence that would give a distinctive stamp to the group, Sweet Electra worked also with the metals of Chemin and Arturo Santilla (Plástiko), Morfeo Hernández in the percussions and Juan Carlos Lorenzana in the transverse flute. This LP has remixes of Calambrin, Shock Bukara and Club Nova. Its first album who promoted the company Nopal Beat Records under EMI's distribution was thrown in The United States, Europe, Asia and South America.
Sweet electra’s debut album “Lying To Be Sweet,” released in 2002 by Nopal Beat and EMI Records, has earned international success with its blend of acid cabaret, deep house, and trip-hop beats with elements of jazz and bossa nova. The album is full of Mexican rhythms from the 1950’s, with lyrics in Portuguese, French, English, and Spanish. It was nominated for best New Alternative Artist for LBE Music Awards.
The group’s second album, “CAMA,” (bed) 2006 reveals a stronger indie-rock influence than their previous record. The album’s hit single, “Shadow,” is also part of the soundtrack of the Mexican film “Eros Una Vez María,” directed by Jesus Magaña. Giovanni Escalera of sweet electra also scored the film.", under their caracteristhical electronic sound includes vocal participations of Cecilia Batida vocalist of Tijuana No!, also participations of Jappanese singer Sakiko Yocko and American musician Danger Mouse. In September, 2006 Sweet Electra headed the festival Celebrate Mexico Now in the city of New York and nowadays they promote their more recent album which includes songs with lyrics in Spanish, English, French and Japanese.
Sweet electra is just about ready to release their third album, When We Abandoned Earth. Nardiz and Giovanni have been crafting the songs for a year now in their new home, New York City. The album is nostalgic. It's dramatic. It's spacey dreamy orchestral electronic pop.